India now stands at the crossroad of remaking transfer pricing not merely a regulatory stick, but a strategic tipping stone of fair trade, investment confidence and tax equity.

The DPDP Act is not merely a regulatory hurdle but a catalyst for reimagining citizen-state trust in the digital age.

To safeguard the consumers and users’ autonomy in the age of AI, regulatory steps and efforts need to be adaptive, multidisciplinary, and globally coordinated.