The ones that modernize first, by enhancing the consent systems, encrypting the data, and creating governance frameworks, will receive trust, resilience, and competitive advantage.

The introduction of DPDPA necessitates significant changes in the marketing strategies employed by entities relying on personalization and targeted advertisement.

[Riya Gupta is a fifth-year student at Jindal Global Law School.] The Securities and Exchange Board of India (SEBI) introduced a...