The DPDP Act marks a significant milestone toward protecting individual privacy. Still, the current practice of behavioral profiling and cross-platform tracking by digital powerhouses uplifts some important questions on the DPDP Act’s compliance with free consent and purpose limitation.

MeitY’s CMS serves as an accelerator in India’s journey towards informed consent in clickwrap agreements. By introducing features like purpose-specific consent, user friendly interface,  consent artifacts, immutable audit trails, the CMS seeks to ensure that users are able to make the right choice while granting their consent to data processing.

The introduction of DPDPA necessitates significant changes in the marketing strategies employed by entities relying on personalization and targeted advertisement.

With upscaling of cryptocurrency, the thin line between respecting one's privacy and breaching it willingly or unwillingly will vanish.

The successful implementation of NFIR policy is fundamental since it has potential to improve India’s credit landscape.