The DPDP Act marks a significant milestone toward protecting individual privacy. Still, the current practice of behavioral profiling and cross-platform tracking by digital powerhouses uplifts some important questions on the DPDP Act’s compliance with free consent and purpose limitation.

The introduction of DPDPA necessitates significant changes in the marketing strategies employed by entities relying on personalization and targeted advertisement.

Author focuses on distinguishing between personal and non-personal data, including on their regulatory, legal and commercial implications.

Author analyses the provisions regarding cross-border transfer of data in the draft Digital Personal Data Protection Bill 2022.